Publication / Print & Digital / Photography
Crowder College's "Your Future. Our Focus." campaign aims to welcome a wide variety of students meeting their needs as an individual not a number! Campaign materials are consistent in style using brand colors, typography, and an accent of lime. Floating text boxes and sleek lines add app-like elements to the college's viewbook which appears in print and online. The "at a glance" viewbook is packed with information and designed carefully with the reader in mind.
To increase brand recognition, photography remains consistent throughout campaign materials. Students who appear in the viewbook also appear in a poster series of student spotlights. Active on campus, and diverse in backgrounds/interests, these ambassadors easily relate to current students. Materials remain branded with a clear call to action.
Matching digital assets launch over the enrollment period appearing on billboards, websites, and social media. A variety of posts were created to keep viewers interested.