Roughrider Rodeo

Print / Digital Promotional Campaign

Mission

Each year a fresh identity is developed to promote Crowder College's annual Roughrider Rodeo. Custom illustration allows the identity to feel traditional while remaining packed with action. A variety of print and digital materials are designed with a consistent look to establish recognition amongst students, staff, and rodeo fans everywhere.

Consistent Creative

Creative was applied consistently across a variety of touchpoints including: billboards, tickets, shirts, social media and more.

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